5 Ways to Handle Phone Negotiators

We’ve all run into the ‘Phone Negotiator’. The serious buyer that’s ready to buy. Sounds easy enough, but what’s the catch. Oh yeah, it’s the biggest one of them all for these people. The price shoppers, good deal hunters, the over-researched cheap asses. They’re so serious they can’t drive 10 minutes to your showroom. You…

Customers Are Food, Not Friends

Yes, you read that right. It goes against all you’ve probably been taught about how to sell. If you make the customer your friend they will buy from you, people like to buy from people they like. I hate to quote Donald Trump but,”Wrong!”. Now don’t get it wrong yourself. We all hope are customers…

Have A Pulse,You’re Hired!

So your brand new to the car business. Let me start off by saying congrats, you’ve done the impossible. Got hired at a car dealership. Most car sales interviews go a little something like this…